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10/11/2011

Michelin and the Rebels join forces

By Rebels Media Unit

  

The RaboDirect Rebels are pleased to announce that Michelin will be the club's shorts sponsor for the next 3 years. 

 

Michelin was founded in 1889 in Clermont-Ferrand (France) and the tyre manufacturer enjoys global ties with Rugby Union.   

 

French Top 14 club ASM Clermont Auvergne, was established in 1911 as AS Michelin. 

 

Closer to home, Michelin Australia Pty Ltd was established in October 1997 to manage and develop markets in Australia, New Zealand and the Pacific Islands. 

  

Prior to this, the Michelin brand had been in present in Australia for 50 years, its Australian head office was relocated to Port Melbourne in 2001. 

  

RaboDirect Rebels CEO, Steve Boland, said today that he was thrilled to have Michelin join the club's sponsorship family for the 2012 Super Rugby season. 

  

“The Rebels aim to attract the best talent both on and off the field, which is why this partnership is such a perfect fit for us. Michelin is an international brand that is clearly committed to Rugby Union and we look forward to building a strong relationship with Michelin, and also ASM Clermont Auvergne. 

  

“Michelin have made a significant investment in the RaboDirect Rebels and we are very excited by the opportunities ahead for both parties,” CEO Steve Boland said.   

  

Thierry Martin, Managing Director of Michelin Australia, said they had chosen to support the RaboDirect Rebels to create a strong link between the values of the club and their business. 

  

“Participating in sport develops qualities that are essential to success, including dedication, diligence, team spirit and discipline. We believe that partnering with the RaboDirect Rebels will allow us, as a company and as individuals, to learn from these attributes. 

  

“The values of the club are not just focused on performances on the field, but about becoming better people. Their five core values of respect, excellence, balance, team-first ethos and leadership are values that we share,” Martin said.