Adding to the growing list of marketing accolades for the Melbourne Rebels Principal Partner and naming rights sponsor, RaboDirect has taken out the 2012 Sponsorship Australasia National Award for ‘Best Integrated Sporting Sponsorship’ for the 2011 RaboDirect Rebels sponsorship program.
Renee Amor, RaboDirect’s Head of Marketing, was thrilled to take out the award.
“We are proud of this sponsorship, in that it is a true and honest business partnership. Our sponsorship has struck a chord with thousands of Australians and has delivered strong results for both of us. The Rebels have very similar values to ours. Participating in the community is genuine and winning off the pitch is just as important as winning on it.”
“Every player has a rugby club, a school, charity partner and business to work with. It is a great way we can both give back to the community and one of the main reasons we believe in this partnership.”
Rebels CEO Steve Boland also recognised the great achievements of RaboDirect.
“On behalf of everyone at the Melbourne Rebels I want to congratulate the magnificent team at RaboDirect. This award is recognition of the innovation, commitment and excellence that RaboDirect brings to our partnership. We are incredibly proud of their fantastic achievement.”
Not only has RaboDirect been great supporters of the Melbourne Rebels, they have been an integral part of the wider Victorian Community with the RaboDirect Conversions for Clubs program. The program is designed to provide funds to the Rugby Union Clubs of Victoria, help boost membership of the RaboDirect Rebels, and help secure the long-term success of professional Rugby in the state.